About Gruffies

 

Dogs give us everything. Loyalty. Joy. Comfort. Unfiltered enthusiasm for the little things. Gruffies was created to give something meaningful back.

Gruffies is led by experienced CPG builders and devoted dog parents who developed pet supplements firsthand and saw a clear need for simpler, everyday treats made with the same care and standards.

Why Gruffies Exists

Gruffies was born from a simple belief: dogs deserve treats made with the same care, intention, and standards we expect from the food we choose for ourselves. Too many treats on the market are over-processed, filled with unnecessary fillers, or designed for margins instead of nutrition. We knew there had to be a better way—and we built it.

Every Gruffies recipe is thoughtfully formulated to be functional, wholesome, and genuinely enjoyable for dogs. No shortcuts. No mystery ingredients. Just treats you can feel good about giving, every single day.

Proudly Made in Canada

All Gruffies treats are formulated and made in Canada, using carefully selected ingredients and produced under strict quality and safety standards. From recipe development to final packaging, every step is handled with purpose and accountability.

This isn’t mass production for the sake of scale. It’s deliberate, responsible manufacturing—because trust matters when it comes to what your dog eats.

What Goes Into Every Treat

  • Simple, recognizable ingredients
  • No artificial colors, flavors, or fillers
  • Carefully balanced for everyday

Dogs don’t need trends. They need consistency, quality, and food that works with their bodies, not against them.

Where to Buy Gruffies

Gruffies are available directly online at Amazon.com and through select retail partners.

We’re growing intentionally, partnering only with retailers who care about quality, transparency, and doing right by pet parents.

Our Promise

Gruffies will always stand for honest ingredients, responsible sourcing, and treats made with respect for the dogs who eat them and the people who love them.

No hype. No nonsense. Just really good treats.

”I've shared countless adventures hiking, biking, and skiing with my dogs, strengthening our bond and reinforcing the importance of health and vitality. Driven by a passion for pet wellness, I created Gruffies - delicious, functional treats made with high-quality organic ingredients. We're on a mission to give your dog the best life possible with simple, responsible, and sustainable products for health-conscious pet parents.

Jonathan Persofsky, CEO